Transtel launches home-grown Yehdo!
www.fijilive.com - 05 JUN 2008
People in Fiji, particularly those in rural and geographically-isolated areas, can now pay their bills or purchase goods and services from the comfort of their own homes with the launching of Yehdo.Yehdo is a reloadable debit card which provides a convenient and easy means of payment of bills, purchase of goods and services, and for the transfer of value for use by everyone in the country, and would be available from any place, any where, anytime.This product, the brainchild of young local skills in the company, is expected to be rolled into the region and eventually hitting overseas markets.And the Reserve Bank of Fiji (RBF) has applauded this initiative saying it is encouraging to see companies like TransTel take on new initiatives during such challenging times in the country.RBF Governor Savenaca Narube reiterated the RBF’s call that Fiji companies must push forward and that businesses must go on.He said it was pleasing to note that innovations as such was alive in a critical sector like telecommunications reasoning the sector played a key catalytic role in the economy.“It determines the efficient flow of information across the country and to the rest of the world. And we all know that information is power. Business cannot survive without an efficient transfer of this information,” Narube said.He said now with a deregulated telecommunication industry, “we can be guaranteed that the motivation and incentive to fulfill customer’s demands will be stronger than ever before”.He added in today’s business world, the expectations of customers on telecommunications were very high as they know what was available globally. “They want to have the kind of service they want, when and where they want it. It is not good enough for telecommunications providers to simply meet these expectations but more importantly they need to anticipate them,” Narube said.He said the new product was created in the realization that the telecom industry could and and does have a positive impact on human lives by the use of new technologies. “Advancement in the telecommunication sector and in particular the internet has, in the developed world at least, presented the market new and convenient ways of interaction between the customer and the supplier of goods and or services,” Narube said.“Customers are now able to dedicate a lot more of their time and energy to pursue their economic goals rather than being at a queue or traveling to one, to pay for goods or services.”TransTel chairman Pratap Singh told Fijilive that this product would be stretched out to the region in 12 months time with the possibility of expanding it abroad.He said all in Fiji could use this product as transactions could be made via plain old telephone (POT), EFPTOS machine, internet, and mobile phones.He said this particularly benefits rural communities where the only means of communication with the rest of Fiji is often via the Telecom Fiji phone system. “Yehdo will inculcate our corporate responsibility – to conduct business in a way that meets social, environmental and ethical concerns. We have leveraged our core competencies and business knowledge and are convinced that Yehdo will have a positive impact on everyday lives of our people while still providing a viable business solution,” Singh said.